Hosting an influencer takeover on your brand’s TikTok account can be a highly effective way to quickly gain a surge of new followers, likes, and exposure. By partnering with an influential TikTok creator who takes over your account for a set period, usually a day, you tap into their large, engaged audience and benefit from the buzz and excitement they generate.
Consider your goals
Before deciding when to schedule an influencer takeover, clarify your specific goals. Are you looking to drive brand awareness with a new audience? Promote a new product launch? Boost engagement and likes? Grow your follower count? The right timing will depend on what you’re aiming to achieve. For example, hosting a takeover a week or so beforehand can build hype leading to an extensive product release. Influencers can drop hints, post teasers, and excite their fans. For more general brand awareness, plan it to coincide with a relevant moment, season, or event for your industry.
Influencer’s audience and content
Look for an influencer’s content calendar opening that aligns well with your brand and will resonate with their audience. You want the takeover content to feel natural and organic, not forced or too much of a departure from what the influencer typically posts. Avoid scheduling it for when they will already be busy promoting other partnerships that could distract from yours. Aim for a time when their audience is incredibly active and engaged, such as a holiday, seasonal trend, or special occasion relevant to your niche see here.
Tap into platform trends
TikTok moves fast, with new memes, challenges, songs, and emerging trends. Capitalize on this by syncing your influencer takeover with a trending hashtag, sound, or style of content that’s gaining steam. The influencer can put their unique spin on it in a way that spotlights your brand. This helps the takeover content ride the wave of an already popular trend, making it more likely to appear in users’ For You page recommendations and gain viral traction. Stay on the pulse of what’s happening on TikTok, and be agile enough to move quickly when you spot a good opportunity.
Find a less competitive window
- Schedule your takeover for an overly crowded or competitive time when it could get lost in the shuffle. Steer clear of significant advertising tent pole moments like the Super Bowl or Academy Awards when many brands are vying for attention.
- Instead, look for a quieter window when your takeover has a better chance of standing out and capturing interest. Does some research to see when your competitors or similar brands in your space are running extensive TikTok campaigns, then plan yours for a different time.
- Consider running several influencer takeovers at different timeframes to see what works best. Test out various days, times, influencer partners, and content angles to zero in on the right combination for your brand.
Check your TikTok analytics after each takeover to assess the impact on your views, likes, comments, followers, and profile visits. See if you notice patterns around when you tend to get the best results. Lean into what’s working and adjust what isn’t for next time. It may take some trial and error to nail the timing.