Do you ever use your voice to search for something on the internet? If so, you’re not alone! In fact, according to Google, 40.2% of the United States population use voice search features, and 71% of consumers prefer to conduct queries by voice instead of typing. That number is only going to increase in the years to come. So, if you want your website to stay ahead of the curve, you need to start optimizing it for voice search. In this post, we will discuss how you can do that. Stay tuned!
1. Put Long-Tail Keywords First
When it comes to voice search, people tend to use natural language instead of keywords. That means you need to focus on long-tail keywords that are more conversational. For example, instead of using the keyword “pizza,” you would use a phrase like “Where can I find the best pizza near me?” This may seem like a small change, but it can make a big difference in your website’s ranking.
Moreover, you should also make sure that your website’s content is easy to understand. That way, when someone searches for something using their voice, they will be able to find what they’re actually looking for.
2. Pages with FAQs Tend to Rank Higher
Another thing to keep in mind is that voice search queries are usually questions. The 5W’s & H (who, what, when, where, why, how) are the most common types of questions people ask. That’s why pages with FAQs tend to rank higher in voice search results. And, when you answer these questions on your website, be sure to use natural language. This will not only help your ranking, but it will also make your website more user-friendly. In addition, you should also use structured data to markup your FAQs. This will help search engines understand your content better, and, as a result, it will help rank your website higher.
3. Make Sure Your Content is Up to Date
Outdated content is one of the biggest turn-offs for voice search users. That’s because people often use voice search to find the most up-to-date information on a given topic. So, if you want your website to be voice search-friendly, make sure your content is always up to date. This includes your blog posts, product descriptions, and anything else that might be out of date. In addition to this, it will also help if you check out how to optimize your website for mobile, as it will improve your website ranking higher in voice search results.
We hope this blog post has given you some insights on how to optimize your website for voice search. If you have any questions or want to learn more, consider contacting a professional SEO Company in Atlanta to help you out. They will be able to provide you with the guidance and support you need to ensure your website is ranking high in voice search results.