The internet world has many advertisements. Wherever you go, you can see ads in the form of a video, pictures, online postings, or pop-up messages. It’s like going into a minefield because you never know when to encounter an ad. For sure, you’ve experienced pop-up video messages while watching a movie or perhaps, you’ll click skip ad when watching YouTube clips. Indeed, ads are everywhere! They are easy to publish because you do a lot online. However, it doesn’t guarantee views right away because you need to make your marketing ads engage with an animation company in Singapore.
Remember, it’s easy to publish an ad online, but the challenge here is: how can you engage the online viewers? As it is easy to publish, it’s also easy to click the skip ad and the X button when they don’t want to watch the video anymore. If this happens, there might be various reasons for this. But one thing is for sure: your marketing ads are not as interesting as you think.
Before publishing or posting online content, here are some tips for making your marketing videos successful with an animation company in Singapore.
How to Make Your Animated Marketing Ads Interesting
Animated Coca-Cola Commercial, Happiness Factory from Netherlands (2006)
Nowadays, you can see different ads online. And for sure, you’re already familiar with animated advertisements. Now, ask yourself, when was the last time you didn’t skip an ad while watching YouTube videos? When was the last time you truly felt interested in watching an ad? If you answered long ago, it means the internet lacks interesting videos that pique anyone’s attention.
If planning to publish an ad, here are some tips to remember for making it engaging while working with an animation company in Singapore.
1) Learn More About Your Target Audience
Before you edit or plan for animated marketing ads, learning more about your target audience is best. Are you learning more about progressive or traditional views? Or perhaps, you need to understand whether the audience is more on younger or older generations. Remember that they may have different values, which could sometimes affect their reactions to your ads.
Therefore, you need to interview or start a survey to get to know more about your audiences. This way, you can pique their interest and ensure that they will finish the advertising campaign.
Once you know your audience, you can now plan to conceptualise your animated marketing videos with an animation company. This way, you’ll get the correct formulas and make them relevant.
2) Customise or Personalise the Video Based on Your Brand
If you’re planning to look for video content creation services, it’s also better to customise or personalise the video based on your brand. This way, online viewers will distinguish your brand and company image. Perhaps, you can show your advocacy as a company. For example, The Body Shop vows to be more environmentally friendly. Most of their marketing content is about eco-friendly solutions on how they produce their products.
When making your ads with an animation company in Singapore, you can also have a trademark image. In doing so, people will get to know more about your brand, and your company will be easier to distinguish from other brands.
3) Tell a Relevant Message
People nowadays want to have a politically correct advertisement. And so, you need to tell a relevant story in your animated ad. It will show that your brand is concerned with the well-being of its customers. You can tell a story about bravery, acceptance, courage, and going against the odds. All of this can inspire people to do their best and be better. Now, as you look for video content creation services, ensure you have already crafted a story that will inspire people to do their best.
Also, be responsible and use politically-correct words. Avoid using words that may offend a group of people because you can get cancelled. Once you get cancelled, it will be harder for you to gain the public’s trust again.
4) Use Catchy Music and Sound Design
When watching animated marketing videos, you must engage other senses, including the ears. It would be best if you found catchy music to make the video memorable, especially for kids. It will be effective since it’s an animated video to engage kids because it can capture their visual and hearing senses. For adults, you can also use this to retain attention. You only need to focus on finding the perfect music for your campaign with an animation company in Singapore.
Also, remember to be careful with copyright issues and forget not to ask for permission when using someone’s music. Better yet, you can also compose your music and create an addicting tone that everyone can enjoy.
5) Make the Dialogues Funny and Engaging
Another way to engage the audience is to create funny dialogues. This way, they can watch the whole video and not feel bored. So, when looking for video content creation services, make a script that will most likely be relevant and put a smile on the online audiences’ faces. But, remember to make age-appropriate lines depending on your target audience. If the target audience is kids, avoid using inappropriate terms that can cause issues.
However, if the audience is primarily adults, you can use more terms because they can understand things better. Plus, they have a broad perspective. When writing a script, make a compelling intro, so you get to capture the audience’s attention right away.
6) Edit Striking Visuals
People want to watch beautifully edited videos because it’s like looking at beautiful scenery. Therefore, you need to look for an animation company to help you edit your videos, improve the visuals and make them more striking. The video’s cinematography, colour grading, and tone are all essential. It will make your videos more appealing and retain the attention of your viewers.
Make trendy animated marketing ads with Zeetrope, an animation company in Singapore. You can also visit their website to know more about their video content creation services.