Are you thinking of holding an event for your company? Consider many things like the food, the visitors, and the design. If you need more time to prepare, you should prioritise the latter. It takes time to create, even if you employ enough people to do the job. And if you want people to see the experiential design in your event, you must hire the correct people. This design requires a focus on details to ensure that people will see an accurate appearance.
EVERYTHING YOU NEED TO KNOW TO CREATE EXPERIENTIAL DESIGN
Experiential design, if you hear about it, makes you think of many things. Some of what may come to your mind are that it is beautiful. However, it could also be tricky to build. With this, you need professionals to do the job and leave everything to them. You may also create one, but it would take you time. Leave it to the experts if you need to do other things for the event. So to help you, here is everything you need to know about the design and see who you need to hire to do them:
THE ELEMENTS OF CREATING EXPERIENTIAL DESIGN
Connecting to your audience is one of the goals of this design. And you can make it happen by knowing the elements of it. Knowing these will help you be more careful with details, considering that your viewers get attracted to the figures they see. Experiential marketing services can help you achieve the following:
GREAT AMBIENCE
The first element of having an experiential design is to put it somewhere with a great ambience. The environment must match the display to ensure it will not look and feel left out. You may scatter designs at the place to see them everywhere. It makes them feel connected to the entire event.
COLOUR MATCHING
You also need to match the colours to make them pleasing to the eyes. If the colours do not align, people will refuse to look at it. Check the ones that are good to pair and create something unique. The colours are a factor in designs, whatever project you do, so ensure that you watch the details you will put with it.
MESSAGE CONNECTIONS
Designs from exhibition booths have meaning. You may not notice it at first, but you can get through it the longer you look. The message might connect to the event or the design you are seeing. You may also create some connections to get what it likes to say. The elements make people understand what the decoration wants to tell the viewers.
THE DIFFERENT KINDS OF EXPERIENTIAL DESIGN
Now that you know the elements of experiential designs, you also need to understand their different kinds. It helps you be more specific about what you will create and how to do them. You will also know your target audience and focus on what they want and need to see. An exhibition company in Singapore can help you comprehend those, but here are some to help you start:
MARKETING
Different designs are for brand activation. And if you want your company to get the attention it deserves, you must create unique decorations for your events. But aside from that, you can also invite people who are known in the industry to represent your business. If you have enough budget, you should give it a try.
ENTERTAINMENT
If you want to entertain your audience, you can also do that with the help of this design. But when it comes to this factor, you will commonly see it in concerts. If you have attended a show before, you will know that the designs on the entrance are not a joke. It requires effort in those projects to welcome the viewers and audiences of the event. It also impresses the artist who will hold the concert.
ENVIRONMENTAL GRAPHICS
If you need something that talks to the viewers, experiential design is there to help. Even if you do not have expensive decorations for the place, you can still give the message you want to say through words and pictures. You do not need figurines and other designs to catch engagement.
THE COLOURS YOU CAN USE FOR EXPERIENTIAL DESIGN
Colours will always be a factor in designs or everything you do and buy. If you want to purchase a dress or shirt, you always consider the colour before buying it. Even when you need a smartphone, you check the colour and see if you can match it with everything you wear. You will also have this phase in doing experiential design, so here are the colours you should not miss using:
WHITE
White is neutral. If you need to fulfil something but do not want to put colour, white is there to help you. If your experiential design also says something about simplicity and purity, this colour is what you can use. You may have it anywhere, even in dark designs.
BLACK
If you are looking for another neutral colour but dark, black is the one you can use. Like white, have it anywhere in your designs. If you also want to tell a message about elegance and mystery, this colour is what you need to use. Many people see black as a sophisticated colour, so do not miss using it if necessary.
YELLOW
Some designs need to lighten the mood of your audience. And you can achieve that if you use the colour yellow in your design. It represents happiness and sunshine, and you can give the same vibe to your audience. Experiential design is open to all colours, so ensure that you have this in your creations.
RED
Another sophisticated and mysterious colour you can use is red. For some, it represents danger and fire, but it can also show elegance in the design. Use this colour if you like something you can partner with black. But if you want to put balance, have it with white.
BLUE
If you need another calming colour for your experiential design, blue is what you should choose. But here, there are different shades you need to consider because they can affect the overall look of your project.
These details will help you create a design that matches the different personalities of your viewers. They will also become more interested in your company, giving you the spotlight you deserve. Visit the website of Dezign Format, an exhibition company in Singapore.